01 / 05

Essence Global hired ueno to rebrand the media agency in a manner that reflected their cutting-edge abilities and purpose-driven mentality.

Contracting Agency:
ueno

Creative Director:
Aaron Pou

Photo:
James Rice (ueno)

Web Design:
Chris Reath (ueno)

Specific Role:

Branding:Directed all the major brand elements including use of color, type, photography and illustration, and collaborated on the final logo with Melissa Miyamoto-Mills.

Collateral:Created print collateral and apparel concepts for Essence’s business and promotional items.

Web:Provided the initial web concept through the branding process. The full site redesign was handled by the ueno team.