Good Land
 
 

Good Land


 
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04 / 05

 
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Neotribe

Esse

 

Neotribe hired ueno to create a brand refresh that felt progressive, clean and approachable. I was contracted to create the brand elements and aid in the design of a new site.

Contracting Agency:
ueno

Creative Director:
Grayden Poper

Photo:
James Rice / Troy Stains (ueno)

Web Design:
Grayden Poper (ueno)

3D Artwork:
Jeremy Woons

 

Specific Role:

Branding:Determined the major brand elements including the logo, brand colors, and typefaces.

Collateral:Created print collateral and apparel designs for Neotribe business and promotional items.

Web:Worked under the guidance of CD Grayden Poper and alongside 3D artist Jeremy Woons to design the Neotribe site.

 
 

Main Wordmark


 
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Wordmark / Logo geometry


 
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Brand typefaces Druk and GT America Mono match Neotribe’s bold, courageous nature, with deep technical understanding.


 
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3D art used to explain and visualize complex or intangible ideas.


 
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Vibrant editorial-style photography captures the emphasis on mentorship and relationship.


 
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Brand Guidelines


 
 
 
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